Know Your Buyer Before You Brief.
Consumer insights and market research for food, wine & spirits, beverage, and CPG brands. We answer the questions that drive strategy — before a dollar of media or creative budget is committed.
Start a ProjectWhat's Included
Consumer Segmentation
Quantitative and qualitative segmentation to identify your highest-value consumer, what drives their purchase, and where to find them at scale.
Competitive Landscape Analysis
Category mapping, share-of-voice analysis, and competitive positioning audits to identify whitespace and differentiation opportunities.
Shopper Research
In-store observation, shelf intercept studies, and path-to-purchase mapping to understand how shoppers navigate your category.
Brand & Concept Testing
Rapid quantitative testing of new product concepts, brand names, packaging designs, and campaign messaging before launch investment.
Post-Launch Tracking
Ongoing brand health tracking — awareness, trial, repeat, and perception — to measure whether your marketing is working.
Syndicated Data Analysis
Custom read-outs from IRI, SPINS, and Nielsen data, translated from raw numbers into strategic recommendations your team can act on.
From Our Work
A global heritage pasta brand — research-led go-to-market strategy identified a $250M revenue target within a $1B+ foodservice TAM.
Frequently Asked Questions
What research methods does 203 Creates use for food and beverage brands?
203 Creates uses a mix of primary and secondary research including consumer surveys, focus groups, ethnographic observation, shopper intercepts, and syndicated data analysis (IRI, SPINS, Nielsen) to build a complete picture of your category and consumer.
Can you help us understand why trial is not converting to repeat purchase?
Yes — this is one of the most common briefs we receive. We design custom research programs to isolate the specific friction points between first purchase and repeat, whether they are product, price, placement, or perception.
How long does a typical research engagement take?
A focused quantitative study (600–1,000 respondents) typically delivers toplines in 3–4 weeks. A full consumer segmentation study including qual and quant phases typically runs 6–10 weeks.
Do you work with syndicated data from IRI, SPINS, or Nielsen?
Yes. If you have a data subscription, we can work directly from your existing pull. We can also access these platforms directly and build custom read-outs aligned to your category definitions.
Ready to understand your consumer at a deeper level?
Tell us what you are trying to learn and we will design the right research program.
Start a Project