Media That Earns Its Place on the Shelf.
Performance media planning and buying for food and beverage brands — paid social, streaming, programmatic, and OOH. Every dollar tied to a purchase outcome, not just an impression.
Start a ProjectWhat's Included
Paid Social
Meta, TikTok, Pinterest, and Snapchat strategy, buying, and optimization — built around food and beverage category purchase signals.
Streaming & CTV
Hulu, Roku, YouTube, and connected TV campaigns targeting food and beverage shoppers by geography, behavior, and purchase history.
Programmatic Display
Audience-first programmatic buying with category-level contextual targeting and private marketplace deals with food and CPG publishers.
Out-of-Home
Digital and traditional OOH near key retail accounts, at transit hubs, and in high-index DMAs — planned alongside digital for a coordinated consumer touchpoint map.
Search
Google and Bing search campaigns for branded protection, competitive conquest, and recipe or purchase-intent queries.
Shopper Media
Instacart Ads, Criteo Commerce, Walmart Connect, and retailer media network campaigns tied directly to in-store and online sales.
From Our Work
An iconic American media franchise — complete post-acquisition digital turnaround: revenue +70% YoY, 9.5B views, 14 monetized channels up from 2.
Frequently Asked Questions
What media channels does 203 Creates plan and buy for food and beverage brands?
203 Creates plans and buys across paid social (Meta, TikTok, Pinterest), streaming and CTV (Hulu, Roku, YouTube), programmatic display, search, out-of-home, and shopper media (Instacart, Criteo). We allocate based on where your specific consumer is, not on channel familiarity.
How do you measure media performance for CPG brands where the sale happens in-store?
We use geo-matched sales lift studies, media mix modeling, third-party brand lift surveys, and retailer attribution data to connect media investment to actual sales outcomes — not just digital conversions.
Do you require a minimum media budget?
We generally work with brands committing at least $25,000 per month in working media. Below that threshold, the optimization cycles and attribution work become economically inefficient. For brands building toward that level, our strategy retainer is a better starting point.
Can you take over media managed by our in-house team?
Yes. We have a defined media transition process that preserves historical data and audience learnings while resetting strategy and structure. Most clients see meaningful efficiency gains within the first 60–90 days after transition.
Ready to make every media dollar accountable?
Tell us your current channel mix and we will identify the gaps.
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