Results That Move the Needle.
Every engagement starts with a brief and ends with measurable outcomes. A selection of what we've built for brands that compete where it counts — on the shelf, in the feed, and across every channel in between.
Food, Beverage & CPG
8× Revenue Growth
From $6M to $48M in Three Years
A leading chocolate-covered snack brand
Brand strategy and design overhaul that simplified the brand name for shelf legibility, introduced a 3D logo engineered for retail standout, and unlocked new distribution channels competitors hadn't serviced.
- $6M to $48M revenue in 3 years
- New retail and channel distribution expansion
- Successful brand divestiture following turnaround
Heritage Brand. Modern Premium.
Multi-Generational Specialty Food Brand Repositioned for Global Competition
A multi-generational specialty food brand
Comprehensive brand refresh that honored the brand's heritage while elevating its visual language for modern premium retail — new brand icon, bolder shelf typeface, and a unified luxury visual system.
- Enhanced differentiation from modern entrants
- Strengthened premium positioning globally
- Unified identity across the full product portfolio
$250M Opportunity. $1B+ Category.
Channel Expansion Strategy for a Global Heritage Pasta Brand
A global heritage pasta brand
Research-led go-to-market strategy to enter the foodservice channel — category analysis, buyer personas for distributors and restaurant operators, messaging framework, and distributor sell-in materials. Delivered in 3 months.
- $250M revenue target within $1B+ TAM
- Complete go-to-market strategy and messaging deck
- Distributor sell-in materials ready for market
75% Purchase Intent Increase
Influencer Campaign Drives Brand Favorability During Live Cultural Moment
A leading dry shampoo brand
Creator strategy and content direction for a Billboard Music Awards campaign featuring five top beauty influencers — from talent identification through performance measurement across YouTube and social.
- 75% increase in purchase intent
- 54% increase in brand favorability
- 2.1M YouTube views • 214K social engagements
42% → 51.5% Market Share
Unified Brand Architecture Drives Category Leadership in One Year
A global consumer electronics brand
Directed the full marketing strategy to unify a global parent and its leading sub-brand into a single coordinated architecture — cleaner visual language, stronger shelf footprint, and improved value communication across retail.
- Market share 42% to 51.5% in one year
- $50M integrated marketing investment
- Unified brand architecture across full portfolio
Beyond Food & Beverage
70% YoY Revenue Growth
Digital Turnaround for an Iconic American Media Franchise
An iconic American media franchise
Led a complete post-acquisition digital turnaround — new monetization strategy, platform-specific content and distribution, and a scaling team capable of sustaining growth. From 2 channels to 14 monetized.
- 70% YoY net revenue increase
- 9.5B total views (+58%)
- 14 monetized channels, up from 2
#1 Social Sponsorship (2022–2024)
75-Day Sprint Builds Sustainable Revenue Model for Live Entertainment
A global live entertainment company
75-day C-suite engagement to build an influencer marketing strategy from scratch — produced the highest-revenue social sponsorship in the company's portfolio through brand partnerships and a live digital-physical activation.
- #1 social sponsorship by revenue, 2022–2024
- Sustainable digital-physical revenue model built
- Multiple enterprise brand partners secured
2.8M Organic YouTube Views
Creator-Led Health Education Reaches Young Adults at Scale
US Surgeon General / HHS / CDC
Creator strategy and partnership execution embedding federal health messaging inside one of YouTube's most-watched episodic channels — entertainment layered with education to outperform traditional PSA formats at scale.
- 2.8M organic YouTube views
- 50K likes • 5K comments
- Outperformed traditional PSA format benchmarks
14M+ Combined Views
Distribution Strategy Builds a Breakout Interview Series from Zero
A breakout YouTube interview-format series
Multi-platform distribution and promotion across YouTube, Instagram, and Facebook — built the audience infrastructure that enabled the series to attract celebrity talent and sustain growth through multiple seasons.
- YouTube: 5M views • 35K subscribers (10 months)
- Facebook: 9M views • 30K followers (3 months)
- Series renewed through Season 4
Ready to Add Your Brand to This List?
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