Our Work

Results That Move the Needle.

Every engagement starts with a brief and ends with measurable outcomes. A selection of what we've built for brands that compete where it counts — on the shelf, in the feed, and across every channel in between.

Food, Beverage & CPG

Food Brands • Brand Strategy • Consumer Products

8× Revenue Growth

From $6M to $48M in Three Years

A leading chocolate-covered snack brand

Brand strategy and design overhaul that simplified the brand name for shelf legibility, introduced a 3D logo engineered for retail standout, and unlocked new distribution channels competitors hadn't serviced.

  • $6M to $48M revenue in 3 years
  • New retail and channel distribution expansion
  • Successful brand divestiture following turnaround
Food Brands • Brand Strategy • Creative

Heritage Brand. Modern Premium.

Multi-Generational Specialty Food Brand Repositioned for Global Competition

A multi-generational specialty food brand

Comprehensive brand refresh that honored the brand's heritage while elevating its visual language for modern premium retail — new brand icon, bolder shelf typeface, and a unified luxury visual system.

  • Enhanced differentiation from modern entrants
  • Strengthened premium positioning globally
  • Unified identity across the full product portfolio
Food Brands • Research • Brand Strategy

$250M Opportunity. $1B+ Category.

Channel Expansion Strategy for a Global Heritage Pasta Brand

A global heritage pasta brand

Research-led go-to-market strategy to enter the foodservice channel — category analysis, buyer personas for distributors and restaurant operators, messaging framework, and distributor sell-in materials. Delivered in 3 months.

  • $250M revenue target within $1B+ TAM
  • Complete go-to-market strategy and messaging deck
  • Distributor sell-in materials ready for market
Consumer Products • Social Media • Creator Partnerships

75% Purchase Intent Increase

Influencer Campaign Drives Brand Favorability During Live Cultural Moment

A leading dry shampoo brand

Creator strategy and content direction for a Billboard Music Awards campaign featuring five top beauty influencers — from talent identification through performance measurement across YouTube and social.

  • 75% increase in purchase intent
  • 54% increase in brand favorability
  • 2.1M YouTube views • 214K social engagements
Consumer Products • Brand Strategy • Creative

42% → 51.5% Market Share

Unified Brand Architecture Drives Category Leadership in One Year

A global consumer electronics brand

Directed the full marketing strategy to unify a global parent and its leading sub-brand into a single coordinated architecture — cleaner visual language, stronger shelf footprint, and improved value communication across retail.

  • Market share 42% to 51.5% in one year
  • $50M integrated marketing investment
  • Unified brand architecture across full portfolio

Beyond Food & Beverage

Content Production • Media

70% YoY Revenue Growth

Digital Turnaround for an Iconic American Media Franchise

An iconic American media franchise

Led a complete post-acquisition digital turnaround — new monetization strategy, platform-specific content and distribution, and a scaling team capable of sustaining growth. From 2 channels to 14 monetized.

  • 70% YoY net revenue increase
  • 9.5B total views (+58%)
  • 14 monetized channels, up from 2
Social Media • Creator Partnerships • Media

#1 Social Sponsorship (2022–2024)

75-Day Sprint Builds Sustainable Revenue Model for Live Entertainment

A global live entertainment company

75-day C-suite engagement to build an influencer marketing strategy from scratch — produced the highest-revenue social sponsorship in the company's portfolio through brand partnerships and a live digital-physical activation.

  • #1 social sponsorship by revenue, 2022–2024
  • Sustainable digital-physical revenue model built
  • Multiple enterprise brand partners secured
Creator Strategy • Social Media

2.8M Organic YouTube Views

Creator-Led Health Education Reaches Young Adults at Scale

US Surgeon General / HHS / CDC

Creator strategy and partnership execution embedding federal health messaging inside one of YouTube's most-watched episodic channels — entertainment layered with education to outperform traditional PSA formats at scale.

  • 2.8M organic YouTube views
  • 50K likes • 5K comments
  • Outperformed traditional PSA format benchmarks
Content Production • Social Media • YouTube Management

14M+ Combined Views

Distribution Strategy Builds a Breakout Interview Series from Zero

A breakout YouTube interview-format series

Multi-platform distribution and promotion across YouTube, Instagram, and Facebook — built the audience infrastructure that enabled the series to attract celebrity talent and sustain growth through multiple seasons.

  • YouTube: 5M views • 35K subscribers (10 months)
  • Facebook: 9M views • 30K followers (3 months)
  • Series renewed through Season 4

Ready to Add Your Brand to This List?

We work with food, beverage, and CPG brands that are serious about growth. Let's talk about what success looks like for yours.

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