Marketing for Brands That Live on the Shelf.
Full-service marketing for emerging and established food brands — creative, media, research, and analytics built for the realities of retail distribution, shopper behavior, and category competition.
Start a ProjectWhat's Included
Brand Strategy & Positioning
Competitive category mapping, consumer segmentation, and positioning frameworks that define where your brand wins — before you brief a single creative.
Packaging & Retail Creative
Packaging design, trade materials, and in-store creative engineered for shelf standout and shopper decision speed at the point of purchase.
Retail Media & Shopper Marketing
Instacart Ads, retailer media networks, Criteo Commerce, and co-op programs that drive trial and conversion at the shelf — physical and digital.
Performance Media
Paid social, streaming, and programmatic campaigns targeting food purchasers by category, behavior, and geography — with attribution back to retail sales.
Consumer & Shopper Research
Purchase driver analysis, concept testing, shelf intercept studies, and syndicated data (IRI, SPINS, Nielsen) reads to keep strategy grounded in what shoppers actually do.
Social & Content
Recipe content, product demos, seasonal campaigns, and creator partnerships built to move food shoppers from discovery to cart.
From Our Work
A leading chocolate-covered snack brand — brand strategy and design overhaul that unlocked new retail channels and drove growth from $6M to $48M.
A global heritage pasta brand — research-led go-to-market strategy into foodservice identified a $250M target within a $1B+ category.
Frequently Asked Questions
What makes 203 Creates different for food brand marketing?
203 Creates is built for food brands specifically. Our team has worked on brands across grocery, natural, foodservice, and DTC channels — which means we understand retail dynamics, buyer expectations, and the shopper path to purchase in a way that general agencies do not.
Can you help a food brand expand from regional to national distribution?
Yes. Distribution expansion is one of our most common engagements. We build the marketing infrastructure — media, shopper, creative, and research — to support new market entry and sustain velocity at shelf in new accounts.
Do you work with natural and specialty food brands as well as conventional?
Yes. We work across conventional grocery, natural and specialty retail (Whole Foods, Sprouts, Fresh Market), club, and e-commerce channels. The strategic approach and creative differ by channel — and we know how to navigate all of them.
How do you measure success for food brand marketing programs?
We measure against the metrics that matter for food brands: trial rate, repeat rate, ACV distribution, velocity per point of distribution, and incremental retail sales lift. We build these into every program from day one.