Market the Product. Build the Brand.
Integrated marketing for consumer products brands in food-adjacent categories — health and wellness, household, personal care, and pet. The same rigor we apply to food brands, extended across the full CPG shelf.
Start a ProjectWhat's Included
Brand Positioning & Architecture
Portfolio strategy, consumer segmentation, and brand architecture for CPG companies managing multiple products or sub-brands across retail channels.
Packaging & Retail Creative
Packaging design, point-of-purchase materials, and retail creative built for the specific shopper dynamics of your category — health, household, personal care, or pet.
Retail & Mass Channel Marketing
Trade marketing, co-op programs, and shopper media for brands in grocery, mass (Walmart, Target), club, and drug channels.
E-Commerce & Amazon Marketing
Amazon Ads management, A+ Content, listing optimization, and DTC site marketing for consumer products brands building omnichannel sales.
Performance Media
Paid social, search, and programmatic campaigns for CPG categories — built around household purchase signals, category intent, and demographic targeting.
Consumer Research & Insights
Purchase driver analysis, usage and attitude studies, and brand health tracking for CPG brands that need to stay close to changing consumer behavior.
From Our Work
A leading dry shampoo brand — influencer campaign at a live cultural moment drove 75% purchase intent lift and 2.1M YouTube views.
A global consumer electronics brand — unified brand architecture and coordinated marketing drove category leadership in one year.
Frequently Asked Questions
Does 203 Creates work with non-food CPG brands?
Yes. While food and beverage is our primary specialty, we work with consumer products brands in adjacent categories — health and wellness, household, personal care, and pet — where the shopper marketing and retail media dynamics are closely related to our core expertise.
Can you help a CPG brand build an Amazon business alongside retail?
Yes. Amazon and retail are increasingly interconnected for CPG brands, and we manage both. We build Amazon Ads programs, optimize listings, and develop DTC-friendly content — all coordinated with retail media and shopper marketing strategy.
Do you work with private equity-backed CPG brands?
Yes. A significant portion of our client base is PE-backed. We understand the metrics that matter in that context — EBITDA contribution, velocity per point, CAC and LTV — and we build marketing programs that support the investment thesis, not just brand awareness.
How do you approach marketing for a CPG brand launching into a new retail channel?
Channel expansion requires a specific marketing build — the right creative for the shopper, the right trade terms for the buyer, and the right media to drive trial in the new account. We build the full stack for new channel entry and focus obsessively on velocity in the first 90 days.
Ready to build a CPG brand that performs across channels?
Tell us about your brand, your distribution, and what you are trying to prove.
Start a Project