The Numbers Behind the Work.
Every case study below leads with what it returned. Where a client cannot be named, we say so and describe the engagement honestly rather than dressing it up. Consumer brands, media properties, federal public health, and B2B. The model is the same. The numbers are specific.
Consumer Brands
8× Revenue Growth
From $6M to $48M in Three Years
A leading chocolate-covered snack brand
Brand strategy and design overhaul that simplified the brand name for shelf legibility, introduced a 3D logo engineered for retail standout, and unlocked new distribution channels competitors hadn't serviced.
- $6M to $48M revenue in 3 years
- New retail and channel distribution expansion
- Successful brand divestiture following turnaround
Heritage Brand. Modern Premium.
Multi-Generational Specialty Food Brand Repositioned for Global Competition
A multi-generational specialty food brand
Comprehensive brand refresh that honored the brand's heritage while elevating its visual language for modern premium retail: a new brand icon, bolder shelf typeface, and a unified luxury visual system.
- Enhanced differentiation from modern entrants
- Strengthened premium positioning globally
- Unified identity across the full product portfolio
$250M Opportunity. $1B+ Category.
Channel Expansion Strategy for a Global Heritage Pasta Brand
A global heritage pasta brand
Research-led go-to-market strategy to enter the foodservice channel: category analysis, buyer personas for distributors and restaurant operators, messaging framework, and distributor sell-in materials. Delivered in 3 months.
- $250M revenue target within $1B+ TAM
- Complete go-to-market strategy and messaging deck
- Distributor sell-in materials ready for market
75% Purchase Intent Increase
Influencer Campaign Drives Brand Favorability During Live Cultural Moment
A leading dry shampoo brand
Creator strategy and content direction for a Billboard Music Awards campaign featuring five top beauty influencers, run from talent identification through performance measurement across YouTube and social.
- 75% increase in purchase intent
- 54% increase in brand favorability
- 2.1M YouTube views • 214K social engagements
42% → 51.5% Market Share
Unified Brand Architecture Drives Category Leadership in One Year
A global consumer electronics brand
Directed the full marketing strategy to unify a global parent and its leading sub-brand into a single coordinated architecture: cleaner visual language, stronger shelf footprint, and improved value communication across retail.
- Market share 42% to 51.5% in one year
- $50M integrated marketing investment
- Unified brand architecture across full portfolio
Media, Entertainment & Public Sector
70% YoY Revenue Growth
Digital Turnaround for an Iconic American Media Franchise
An iconic American media franchise
Led a complete post-acquisition digital turnaround: new monetization strategy, platform-specific content and distribution, and a scaling team capable of sustaining growth. From 2 channels to 14 monetized.
- 70% YoY net revenue increase
- 9.5B total views (+58%)
- 14 monetized channels, up from 2
#1 Social Sponsorship (2022–2024)
75-Day Sprint Builds Sustainable Revenue Model for Live Entertainment
A global live entertainment company
75-day C-suite engagement to build an influencer marketing strategy from scratch. It produced the highest-revenue social sponsorship in the company's portfolio through brand partnerships and a live digital-physical activation.
- #1 social sponsorship by revenue, 2022–2024
- Sustainable digital-physical revenue model built
- Multiple enterprise brand partners secured
2.8M Organic YouTube Views
Creator-Led Health Education Reaches Young Adults at Scale
US Surgeon General / HHS / CDC
Creator strategy and partnership execution embedding federal health messaging inside one of YouTube's most-watched episodic channels. Entertainment layered with education to outperform traditional PSA formats at scale.
- 2.8M organic YouTube views
- 50K likes • 5K comments
- Outperformed traditional PSA format benchmarks
14M+ Combined Views
Distribution Strategy Builds a Breakout Interview Series from Zero
A breakout YouTube interview-format series
Multi-platform distribution and promotion across YouTube, Instagram, and Facebook. This built the audience infrastructure that enabled the series to attract celebrity talent and sustain growth through multiple seasons.
- YouTube: 5M views • 35K subscribers (10 months)
- Facebook: 9M views • 30K followers (3 months)
- Series renewed through Season 4
Your Category Is Probably Not on This Page Yet.
That is usually the more interesting conversation. We work with consumer brands, media properties, and B2B companies where the audience is harder to reach and the story is worth telling properly. Tell us where you are and where you need to go.
Book a Discovery Call